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How Millennials are changing the RV Landscape during COVID

March 22nd, 2021 by ryans


Historically, baby boomers have been the primary group affiliated with RVs. More recently, we’ve seen the industry shift sharply towards a younger demographic, more specifically— Millennials. Millennials, as we have all heard think about life, careers, and family a lot differently than the post-war Boomers. They are more diverse and have split from the older generation on issues such as immigration reform, criminal justice reform and environmental protection. Perhaps the biggest split is the recent fascination with “Van Life” or “Living on the Road” and they are rapidly becoming the largest demographic of full-time RVers. The number of people that consider RVs as their primary home are growing quickly with the ability to travel, work, and live on the go while pulling your home with you to places of interest, beauty, and adventure is a big draw for many millennials searching for freedom.


Millennials are known for their digital savviness and ability to use technology to stay connected 24/7, especially with the continued functional increases of cell phones. Social media, Teams/Zoom, the Cloud and file sharing are all tools used by Millennials for work, family, and social connections. All of this connectivity allows for work to happen anywhere and anytime, providing the freedom to make work fit around life v life fitting around work.


Whether Covid was a motivator or the last straw, it certainly spurred a migration to outdoor/RV living. Ditching the stick and brick house for a travel trailer may sound very appealing to the Millennial but there are hurdles to get over. The first hurdle might be the Baby Boomer parents. Having worked hard for their whole life to buy a house, raise a family, and now buy their Class A to hit the road for retirement, boomers are struggling with the notion of their kids not following these traditional life goals. Millennials are either skipping home ownership entirely or are selling their starter homes and using the equity to fund RV living and many are hitting the road with their kids in tow. Although, kids may present the second challenge, many people feel home school, or trailer school in this case, is a great alternative to online school or dealing with the mask debate. Juggling space for kids’ lessons along with space for a work zoom call, and don’t forget a pet, all within a tight interior of an RV presents challenge number three. On the upside, heading to the warmer states makes the great outdoors a wide-open learning environment where life, nature, and science lessons are plentiful for the whole family.


As with many things, Millennials are setting their own path and defining what is the right way for them to follow their dreams. Millennials are reported by several media outlets such as USA Today, The New York Post and Bloomberg to show the highest increase of RV ownership in the past three years. So, move over Baby Boomers and make way in the national parks, camp grounds, boondocks, and back roads cause the Millennials have a new thought on the American Dream.


  • U.S. Census Bureau reports that Millennials now outnumber the former largest population group – the Baby Boomers, plus they are not only the largest population group they are the largest group of campers, according to the Camping Report.
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